Marketing & Partnerships Manager

Nectar Brands

Melbourne, VIC

Apply now

About the role

Further your career in a position that’s more than just a job. Join the team as our first Marketing & Partnerships Manager and become an integral part of our digital clinics, Polln and Hazel. 

As a Marketing & Partnerships Manager, you'll be at the forefront of driving our digital clinic's rapid expansion, developing and executing impactful acquisition campaigns across multiple channels. You’ll combine data-driven insights with creative strategies to optimise performance, ensuring our growth engine remains powerful and effective. The ideal candidate is a seasoned growth marketer with a strong passion for innovation, always seeking new and different ways to increase brand awareness and grow our patient community across our two digital clinics.  

What you'll do

  • Develop and implement data-driven strategies to increase new patient acquisition, utilising all available channels including but not limited to digital advertising, traditional media, social media, SEO, email marketing, referral programs and affiliate marketing.
  • Establish and nurture branded partnerships with complementary organisations, influencers, and digital platforms to amplify reach and credibility.
  • Continuously explore, test, and optimise acquisition channels to ensure we stay competitive and effective in driving growth.
  • A/B test acquisition tactics (such as ad copy, landing pages, targeting and creative) to improve conversion rates and minimise drop-offs.
  • Identify and target key demographics to optimise outreach efforts, aligning with both digital and traditional media opportunities.
  • Identify and target key demographics to optimise outreach efforts.
  • Create, manage, and optimise the marketing funnel from awareness to conversion.
  • Collaborate with the product, marketing, and content teams to ensure effective patient journeys across all touchpoints.
  • Track, measure, and report on key performance indicators (KPIs) including patient acquisition cost (PAC), lifetime value (LTV), and conversion rates.
  • Use analytics tools (e.g., Google Analytics, HubSpot) to monitor campaign performance, refine strategies, and identify new growth opportunities.
  • Stay up-to-date with healthcare industry trends and analyse competitors' strategies to identify opportunities for differentiation and growth.

About you

If you're a Marketing & Partnerships Manager, fuelled by a genuine passion for problem-solving, ideation and taking ownership of your work, we want you on our team.

You’re a results-oriented team player and you're excited about building your career within a national digital health organisation. You’ve got strong analytical, project management and communication skills, and you have proven success in a customer acquisition or lead generation role. 

 

You're a creative thinker who’s not afraid to try new things and have a strong understanding of digital marketing principles, building partnerships across healthcare and consumer industries, marketing analytics and creative executions which get cut through via social and PR partners. You thrive in a fast-paced environment and you’re excited to work across a variety of projects and brands simultaneously. Experience in the healthcare industry is a plus, but don’t let it rule you out.

This is a full-time hybrid position (4 days per week in office) based in Hawthorn, Victoria. 

Skills and experience

  • Strong case studies of growth marketing or customer acquisition, ideally within the healthcare, wellness, or tech industries.
  • The ability to manage our digital marketing agency across digital marketing platforms (Google Ads, Facebook Ads, Instagram, TikTok, etc.).
  • Proven success in building brand partnerships and/or referral channels.
  • Examples of bringing your marketing campaigns to life across socials and organic channels.
  • Strong analytical skills with experience using tools like Google Analytics and CRM systems (HubSpot).

Bonus Points

Knowledge, or the ability to pick up on the restrictions of healthcare advertising regulations.

Nectar Brands is a digital health start-up redefining the future of care.

Our mission is to improve the health outcomes for patients Australia-wide by making healthcare more accessible, convenient, and connected.

Our first brand Polln provides access to holistic virtual care and alternative treatments such as medicinal cannabis to patients across Australia.

And there’s a whole lot more to come.

We’re looking for the right person to join us as we continue to grow and expand the Nectar Brands portfolio.

Why work for Nectar Brands?

Join a company that is committed to doing well by doing good.

You’ll be part of an incredibly fast-growing start-up merging two exciting new industries – cannabis and digital health.

Opportunities for professional growth as the company scales

Challenging, meaningful work that has a positive impact on the lives of our customers

How to apply

If this sounds like you, please apply to be our new

Marketing & Partnerships Manager

by sending your CV and a bit about why you’d be perfect for this role to hello@nectarbrands.com.au

Join us in our mission to personalise healthcare and improve the health outcomes of patients Australia-wide, one brand at a time.